Friday, 5 November 2010

Newspaper Advertisements

Adverts in local newspapers are typically for businesses/events etc from the town itself. Newspaper advertisements generally appear alongside editorial features and can make up the majority of the newspapers content. As well as being a point of interest throughout the newspaper, they provide major funding for the newspaper itself, particularly local, smaller newspapers which rely on such concepts for the majority of costs.
Display Adverts and Classified Adverts
Display ads typically contain text, picture, maps, logos and other informative items. In a newspaper display ads typically appear on the page opposite an editorial feature, and can take up a whole side. Classified were traditionally text-only and appear alongside features similar to their category. Display ads can be up to seven times more expensive than classified adverts, due to the size being on a much larger scale, and the more excessive use of pictures and graphics.

Advert Brainstorm
Possible ideas for adverts to incorparate into my newspaper include:
  • Restaurants/Cafes
  • Local businesses
  • Local clubs/teams/groups

Thursday, 4 November 2010

Article Conventions

Before beginning to put together my newspaper website, and the newspaper itself, I need to research methods and conventions writing articles, suitable for my newspaper. As articles will be featured on the website and newspaper, this is an important aspect of my project to get right, and I need to find the best way to write and present successful articles.


Newspaper Article Conventions
The front page of my newspaper will display the top stories of the week, so they will need to be suitably written and presented. Information in newspaper articles is generally laid out in order of importance, the vital parts being processed first and the end of the article being reserved for less important details.
Key features of an article include the headline, which is designed to be bold, eye-catching and give the viewer the main gist of the story, but at the same time doesn’t give too much away, to encourage readers to read on. It is usually written in the present tense, doesn’t always make grammatical sense and can include puns to amuse of intrigue readers.
The first paragraph of a newspaper paper article provides a summary of the story and usually answers the Five W’s – Who? What? When? Where? Why? Most readers will only briefly scan an article so the headline and lead paragraph are the most important things to concentrate on.
The story is then extended in the body of the article. The information is presented throughout several paragraphs, most only consisting of two or three sentences, putting the vital information first. Direct quotations are used wherever possible to allow readers to hear the ‘voice’ of the witness, and most readers will be more interested in the story if they can identify with at least one party involved.
Finally the end or tail of an article will include general details related to the topic of the article, but are not essential for understanding it. If a sub editor needs more space on a page, these last few sentences may be cut out.

As well as abiding to the Five W’s concept, by explaining these details early on in the article, we see the body of the article being filled with further details such as where the teenagers were taken, and Op Vision’s crime prevention plan since the burglary.
We can understand while the last few sentences relate to the story they aren’t particularly necessary and could be removed if need be.  Furthermore the heading has been emboldened to catch more attention, and gives the basic idea of the story, but leaves viewers to read on to find out the details of the story.

While this article is from a national newspaper, and on a larger more global topic, we can see that it still follows the majority of the same conventions as the smaller, local newspaper article. All five W’s are answered in the first two paragraphs, and the paragraphs themselves while longer, still only consist of one or two sentences each.
After the first two paragraphs of the article, the story is elaborated and expanded in much more detail, and readers can decide for themselves whether to read on or move on after finding out the initial details.
The use of direct quotes from several parties, offers a range of opinions on the matter, and as described above, it allows readers to identify with different parties, and increase their interest in the story.

Second Research into Newspaper Webpage

Wednesday, 20 October 2010

Research into Newspaper Websites

For my second ancillary task I will need to create the two pages of a website for my local newspaper. Before beginning to plan this task, I will first need to look at existing websites to gain an understanding of the structure and content of such pages. To begin with I looked at the webpage of Dunstable Today.

Final Draft of Newspaper Poster




After several drafts of my poster, I feel the one above is complete and finished to the highest possible standard. Compared to the first poster, I have incorporated a lot more colour and images to ensure the poster is as eye-catching and engaging as possible, along with catchy slogans to keep viewers attention. The use of photos taken by myself personally has also increased the originality of the poster.
The transition of pictures of local landmarks to images of local events such as school football matches, evokes a bigger ‘community spirit’ feel, and gives viewers an idea of what will be included in the newspaper, which is essentially their life and news.
The use of the clock tower as the main focus of the poster, which is also a main feature and landmark at the heart of Dunstable, produces a more local feel, and the bringing together of the community.